Business Opportunities Development
Identify new business opportunities to better meet the needs of existing markets and bring benefits to the organisation
Type
Functional
Competency Area
Business Development and Strategy Management
Levels
Support business development pitches
Support business development pitches by following internal sales guidelines
Interpret and conduct market research to suggest potential areas of opportunities
Support preparation of data in presentable format for further analysis Recommend organisation’s potential products or service offerings
Analyse customer needs and expectations
Organise segmentation of markets in accordance with organisation’s selected criteria
Profile target market segments to support organisation business strategies
Identify existing and potential customer needs and expectations
Analyse customer requirements, markets, competitors and environments
Identify specific prospects or partners to approach to develop opportunities for the organisation
Identify positioning options based on market segmentation to support organisational business strategies
Develop business opportunities in target segments
Develop customer acquisition and retention programmes
Develop business opportunities based on customer needs and expectations
Develop recommendations to improve the organisation’s positioning in the market
Review strategic and partnership opportunities through quantity and qualitative analyses
Develop goals, plans and related metrics to track progress and manage obstacles to achieve program objectives
Implement metrics in tracking success of customer engagement
Build long term customer relationships
Formulate strategic business development plans for target markets and ensure alignment with organisation strategic direction
Lead in identifying and strategically assessing opportunities to create long term value for the organisation
Lead negotiation process to achieve desired outcomes
Drive customer adoption using strategic insight derived from detailed data analysis
Lead cross-functional relationships with both internal and external stakeholders
Evaluate implications of strategies and business targets to seek endorsement
Guide communication to internal stakeholders on opportunities to gather buy-in
Drive strategic long term customer relationships in alignment with organisation vision and direction
Expand strategic business development initiatives, prioritising opportunities that are in line with organisation strategic direction
Define strategic opportunities for the longest term value for the organisation
Weigh positive and negatives aspects to achieve optimal outcomes in negotiations
Oversee cross- functional relationships with internal and external stakeholders
Forecast implications of strategies and business targets for proactive mitigation
Establish policies for communication to internal stakeholders to gather buy-in