Policy Communication

Effectively articulate, communicate and persuade the citizens to participate in and meet public policy requirements



Competency Area

Public Policy


Understands basics of policy communication

Ability to break down information into three stages of communication: connect the dots of information, convey the right information and compel and induce action from the audience.

Gathers information on policy issue(s), its complexity, and the relevant policy type (legislative, regulatory, legal, etc.)

Distinguishes communication channels based on the audience, to find a common ground of competing perspectives

Understands the role of different communication models (namely publicity, public information model, two-way asymmetrical model and two-way symmetrical model) in drafting communication ideas

Evaluates various components of communication strategy

Identifies inputs, tools and techniques, and outputs for each of the three stages of policy communication

Conducts evaluative policy analysis of evidence-based research data related to the issue-specific policies and policy types

Applies different tools to identify audiences and level of information to be disseminated to communicate complex ideas

Establishes organisational awareness to produce logical and consistent communication channels and tools

Monitors impact of communication strategies

Determines relevant tools and techniques for the three stages of policy communication

Synthesizes and summarises the meta-data on public policy issues and identify the preferable mode of communication

Articulates (pitches) the reasons, benefits and costs for the various policy options to build consensus in the audience and select relevant communication medium

Oversees design and delivery of techniques to assess the effectiveness and impact of communication tools

Innovates communication strategy in complex policy situations

Instills techniques for effective communication across the three stages of policy communication

Presents effective communication channels by evaluating data and information on variations in the audience (s) from atypical sources

Innovates new individual/cluster-specific communication tools to navigate the twenty-first-century influence of communication on the public (eg. visual rhetoric, human-centric design, etc.)

Leads quality assurance of communication strategies to induce action in the audience