Health Promotion
Create, evaluate and communicate health promotion programs and strategies designed to enable people to increase control over and to improve, their health knowledge, attitudes, skills to reach a state of complete physical, mental and social well-being
Type
Domain
Competency Area
Evidence-based Practice
Levels
Understands the role of health promotion in public health sector
Comprehends the three basic prerequisites to secure a foundation in health (advocate, enable and mediate)
Assists behavioural change for better health through health education and communication
Summarises differences in current health status and fullest health potential, and the learnings from past public health program successes
Categorises health promotion demand coordinated action by all concerned: by governments, local authorities, industry and the media
Conducts analysis using tools to evaluate health promotion programs
Determines how health beliefs and practices are influenced by historic, socio-cultural, economic, environmental, personal and policy factors
Conducts situational analysis of communication strategies such as behavioural change communication (BCC) and information, education and communication (IEC)
Incorporates different methodologies/tools involved for evaluating health promotion programs and strategies
Coordinates workshops, events and campaigns within a sub-sector in health promotion strategies
Designs health promotion programs and strategies
Applies key terms and concepts on determinants of health, health literacy, health in all policies (HiAP), ethics and policies in health promotion to assess public needs, and expectations
Formulates health promotion practice and education, with a special focus on using the innovative and attractive format
Designs strategies or programs to address social determinants of health
Partners with individuals and communities with different interests (personal, social, economic) from different sectors (public and private) to strengthen community action for health promotion (eg. funding support, etc.)
Promotes contribution to public health movement
Advocates for public health standards and processes based on global standards on health promotion (Ottawa Charter, WHO Alma Ata, etc.)
Administers awareness campaigns, teaching, training and capacity building activities pertaining to health promotion in India
Cultivates an “equal opportunity” culture to secure a foundation in a supportive environment, access to information and life skills
Resolves potential conflicts of interest between different players in mediating health promotion program or strategy