Market Research
Conduct market research to identify opportunities for enhancing product suites, services and revenue opportunities for the organisation
Type
Functional
Competency Area
Productivity and Innovation
Levels
Execute market research projects through data collection and organisation
Execute market research projects according to organisational objectives and approaches
Conduct secondary research to gather required data
Perform data cleansing
Organise data in formats for analyses
Review market research data to meet customer needs
Manage market research activities in accordance with market research plans
Select data collection techniques in alignment with research objectives
Prepare templates and formats for organising data
Assess gaps in the data and identify alternate proxies
Analyse data using statistical techniques to draw conclusions
Report findings from the data analyses
Develop market research study objectives and draw insights
Develop market research objectives or hypotheses to address business needs
Evaluate data to identify trends, patterns and insights to facilitate business decision- making
Communicate and present market research study findings to relevant departments and stakeholders
Analyse market research data to determine opportunities to enhance product suites, services and revenue opportunities of the organisation